Mercadona continues to add novelties to its shelves. These are the products to be added to your cart that often delight buyers. A few days ago, the supermarket chose to bring to Spain the Portuguese products that were widely consumed in the neighboring country and that are now also triumphant in our country.
Over the past few years, Mercadona has been able to gain market share through various strategies. One of the most successful startups in recent years is prepared foods. These are foods cooked in the same supermarket that can be eaten right away. Another key to success, especially in large cities, was the expansion of home delivery, which could be enjoyed within a few hours.
Now, the Valencia chain has surprised with its spicy mayonnaise sauce that has delighted consumers. It is sold in a bottle of 200 ml and costs 2.30 euros.
Mercadona alters the potato Alioli
Mercadona renews the recipe Potatoes with aioli Farmer. The company is committed to more homemade flavor and texture, with fewer toppings and all-new aioli and parsley inside.
This change, available to customers in more than 1,600 company-owned stores in Spain since the end of July, has been prepared by supplier Totaler Nueva Cocina Mediterránea at its facility located in Alcantarilla (Murcia), which has established 18 new stores. Productivity improvement.
Mercadona launched the SPB (Always Low Prices) strategy in 1993, after noticing and emphasizing that the best-selling products were those with the highest quality at the best price, and always in that order; And they did not constantly change their cost. During all these years, the company has not stopped betting on quality, which is one of the main challenges that all the chain departments face daily and whose promotion is a clear opportunity to continue offering “El Boss” (customer) products, one by one, spreading.
And all through a strategy that encourages conscious and critical consumption, that is guided by social and environmental standards, and that pursues a clear goal: to ensure that high-quality products are consumed with the lowest possible impact and thus help improve the quality of life for the people who inhabit this planet and for future generations.