CES 2023: What to expect from the world’s largest technology show | Technique


CES, the largest consumer electronics show on the planet, is back in Las Vegas for another year. After a somewhat more decaf-than-usual face-to-face version due to pandemic restrictions, more than 2,400 exhibitors are expected to showcase their tech innovations between January 5 and 8 at hotels and convention centers in the snowfall state city. If 2022 is the year in which space technology and metaverses gain more power than ever before, then in this version it is expected that the protagonists will also be web 3, digital health, food and vehicle technology, artificial intelligence, and bots.

The CTA, the association organizing the event, is optimistic and hopes to return to pre-pandemic numbers. If in 2020 the exhibition received more than 100,000 participants, in 2021 it was held only due to the emerging corona virus, and in 2022 it received about 40,000 people. Now the CTA estimates that about 100,000 participants – a third of them from outside the US – will attend the event, which has been taking place since 1967. In addition, the exhibitor’s floor space increases by 50%, to 186,000 square meters. These will be the main technology trends that will be covered during the event:

The future of the Internet

Last year, one of the major innovations was the metaverse, a kind of virtual world where users can interact with each other, entertain themselves, or even buy and sell products and services. On this occasion, in addition to the metaverse, Web3 will gain importance, which is the next stage of the Internet, which stands out because it is decentralized thanks to blockchain technology.

From the CTA they describe it as “an Internet without ties to provider terms and servers” and “the perfect platform for expanding the metaverse.” Because these applications depend on blockchainWeb3 websites provide more anonymity and security to the user than many of today’s websites that live on centralized servers. Despite the fact that a complete renewal of Web2 is “far from imminent”, many experts will discuss developments in Web3 and its advantages and limitations.

Virtual reality applications for phobias and meditation

“Health services have evolved from 24/7 virtual visits, online pharmacy access, and express prescription delivery to improved health record applications and platforms for remote patient monitoring, physical conditioning, and well-being,” they affirm from the CTA. Other technologies such as virtual reality can be useful in treating phobias of flying, heights, spiders, dogs, or needles.

More and more users say they are willing to use this type of technology. According to the CTA, they are primarily interested in meditation and mindfulness applications, sleep monitoring applications, virtual and augmented reality, and online counseling and therapy platforms. At this edition of CES, digital health is one of the areas with the highest growth rates and all of these technologies, the role of tech giants in the sector, the potential for home diagnostic tests, and the future of patient care will be discussed.

Vegetarian seafood and meat-free burgers

From “bleeding” burgers to hot dogs, Nuggets and meatballs that don’t come from animals, as well as vegan seafood. Plant-based and fungal products that mimic meat and fish are reshaping the food industry. In 2022, the fair launched an area exclusively dedicated to food technology and innovation. Companies such as Moa FoodTech or MycoTechnology have shown their progress in this sector with the aim of achieving a more sustainable food system.

In this edition, in addition to discussing how to source alternative plant proteins, it will touch on how to reinvent the diet in an increasingly populated planet, the future of agriculture and the role of robotics and other technologies in this sector. Something that’s especially important given that “the way food is prepared and cooked is going to change dramatically in the next 10 or 20 years.” This is indicated by the CTA, which expects the food technology market share to exceed $342,000 million in 2027.

A self-driving car from Aptiv (a company in which Hyundai is involved), pictured Jan. 3, at CES 2023.
A self-driving car from Aptiv (a company in which Hyundai is involved), pictured Jan. 3, at CES 2023.Robin Beck (AFP)

From electric cars to autonomous tractors

Vehicle technology is one of the fastest growing areas in this edition. “With features like adaptive cruise control, collision avoidance and lane guidance, the technology is paving the way for safer roads,” says the CTA. In this edition, companies such as Bridgestone, Caterpillar and General Motors intend to showcase their solutions to reduce pollution, ease traffic congestion and make driving safer.

More and more manufacturers and users are choosing electric vehicles. This is highlighted by the CTA, which notes that Hyundai will offer 23 electric and hydrogen-powered vehicle models by 2025, while Stellantis plans to have 55 electric cars and trucks in the United States and Europe that same year. The organizing association of CES insists that in this category not only cars will be discussed, but also marine and agricultural vehicle technology will gain importance. For example, tractors or standalone electric machines to reduce the use of herbicides.

Machines that predict diseases and robots

Robotics and artificial intelligence have transformed many industries: from mobility and delivery to production and manufacturing. It is a booming sector. Global spending on warehouse automation alone will reach $17.5 billion in 2022, according to Prologis data cited by the CTA. Several exhibitors such as Aeolus Robotics, Blue Frog Robotics or Gausium intend to show how artificial intelligence and robotics aspire to revolutionize transportation, housework or entertainment.

At CES, the extent to which AI will play a critical role in other areas such as healthcare and natural language processing will also be discussed. While some devices can already predict disease risk better than humans themselves, tools like ChatGPT—which gained more than a million users in just five days after launch—show the potential of these technologies.

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